Sarinah: The Stage for Indonesian Excellences
Welcome to the Transformed Sarinah.
Now celebrating 62 years since its establishment in 1962, Sarinah has refined its journey and presence into a more modern, contemporary, and cross-generational destination.
Sarinah’s journey through the decades has been dynamic and filled with challenges. Yet, Sarinah has not only survived but revived—fulfilling the founding vision of President Soekarno to become a platform for showcasing Indonesia’s finest local products.
Since its reopening after renovation in March 2022, and its official inauguration by President Joko Widodo on July 14, 2022, Sarinah has welcomed over five million visitors. It marks an impressive beginning to a new era of transformation. The distinctly Indonesian shopping experience offers a wide range of products from culinary delights, fashion, beauty, wellness, household needs, supermarket goods, jewelry, crafts, souvenirs, and gifts, to many more standout brands and creations by MSMEs, women entrepreneurs, artists, and creative economy players.
Today, Sarinah is rich with green open spaces, ideal for shopping and spending quality time with family, friends, relatives, or even business partners while enjoying the metropolitan atmosphere and twilight views of the city. The most popular open-air attractions are Anjungan Sarinah and the Skydeck, both revitalized spaces that also preserve cultural heritage artifacts such as the historic Relief Wall, Indonesia’s first escalator, and the Reflecting Pool.
Carrying the slogan “The Stage for Indonesian Excellences,” Sarinah brings together an ecosystem of retail, tourism, trade (including exports), arts, culture, and the creative economy. It is here that you will discover and experience a uniquely Indonesian shopping ambiance set within a heritage environment, appealing to all generations.
Let’s support and prioritize locally made products. Come and enjoy Sarinah’s diverse spaces: a space for shopping, a space for culture, a space for creativity, a space for lifestyle, and a digital space, all in one iconic destination.
President Director
PT SARINAH
Board of Commissioners
Dyah Roro Esti Widya Putri
President Commissioner
Dyah Roro Esti Widya Putri has served as President Commissioner of PT Sarinah since May 14, 2025. She is currently Vice Minister of Trade in the Merah Putih Cabinet, appointed in October 2024. She holds a Bachelor of Arts (Hons) in Economics and Sociology and a Postgraduate Diploma in Social Change from the University of Manchester. She earned her Master of Science in Environmental Technology from Imperial College London with an LPDP scholarship and has completed executive programs at Harvard University and McGill University.
Previously, she served as a Member of the Indonesian House of Representatives (2019–2024) in Commission VII, focusing on energy, environment, and technology policy. She also founded and leads the Indonesian Energy and Environmental Institute (IE2I), established in 2017 to promote sustainable climate solutions in Indonesia. In addition, she also served as the Secretary of the Green Economy Caucus of the Indonesian House of Representatives (DPR RI) for the 2019–2024 period.
Nila Safitri
Independent Commisioner
Nila Safitri
Nila Safitri has served as Independent Commissioner of PT Sarinah since May 14, 2025. She holds a Bachelor's degree in Architecture from Universitas Pancasila, providing her with a strong foundation in design, spatial planning, and problem-solving skills, aligning with her role in overseeing the company's governance and strategic direction.
Her career, spanning over two decades, began with the founding of Galeri Seratus, a business focused on traditional crafts and interior design. She later became Managing Partner at CV Architama Nandhikari (2005–2011), expanding the business into property and digital services. After a sabbatical (2011–2018) to manage investments and family, she then resumed her architectural career as a Project Director at Kega Kharisma Associates, leading comprehensive project management initiatives.
Annette Liana Dewi
Commissioner
Annette Liana Dewi
Annette Liana Dewi has served as Commissioner of PT Sarinah since May 14, 2025. She holds diplomas in English Literature from LPI A.B.A. and in Secretary Management from Saint Mary. Her academic background has equipped her with strong communication and administrative skills that have supported her diverse professional journey.
She has over two decades of experience as Secretary to the CEO of PT Nusantara Energy (since 2001) and has been Founder and CEO of iSometric Wellness Holding since 2010. Annette also served as Secretary to the Board of Directors at PT Tidar Kerinci Agung in 2001.
Barry Tamin
Independent Commissioner
Barry Tamin
Barry Tamin has served as an Independent Commissioner of PT Sarinah since May 14, 2025. He was born in Jakarta and pursued his education in Australia from the age of 13. His experience in the Army Cadet program helped shape his discipline and leadership skills from an early age. He completed his secondary education at The Southport School, Gold Coast, and earned his higher education degree from Bond University. He is a professional and entrepreneur with experience across various industries.
In the business world, he was known as the founder and CEO of PT Cahaya Matahari Pagi, which has grown from a coal trading company into an integrated mining enterprise. In addition, he led PT Hasta Brata Indonesia, successfully transforming a home-based business into a nationally recognized shoe manufacturer. Since 2022, he has also served as President Commissioner and strategic consultant at PT Aman Asa Indonesia, a company focused on mental health services.
Board of Directors
Raisha Syarfuan
President Director
Raisha Syarfuan has served as President Director (CEO) of PT Sarinah since May 14, 2025, leading a bold vision to elevate Indonesian retail. She holds a Bachelor of Business Administration from Parsons School of Design, New York, with a major in Design, Business Management, and Luxury Business, including academic exposure in Paris.
She previously held the position of Director and Senior Consultant at PT Indo Siber Telematika (2021–2025), and served as Senior Manager of Corporate Marketing at PT Swisstime Perkasa International (2014–2018), managing partnerships with premium brands such as Rolex and Chanel. At Bank Mandiri (2010–2014), she led the rebranding of the Platinum Card and expanded premium banking services across Indonesia and the ASEAN region.
Citra Pandansari
Director of Operation
Citra Pandansari
Citra Pandansari has served as the Director of Operations at PT Sarinah since May 14, 2025. She holds a Bachelor's degree in Business/Managerial Economics from Trisakti University, Jakarta.
Prior to joining Sarinah, she served as General Manager at PT Anggie Rassly Andalan from 2023 to 2025, leading business operations and strategic growth. Previously, she held the position of Head of Offline Retail at PT ERHA Medicals (2019–2023), as well as Head of General Trade (2020–2021), and served as Retail Operation Manager at PT SENTRALWATCH Perkasa (Time International Group) – Jakarta (2014–2019). Her extensive experience in retail management and operational strategy strengthens her contribution to operational excellence at Sarinah.
Selfie Dewiyanti
Director of Commercial
Selfie Dewiyanti
Selfie Dewiyanti currently serves as Director of Commercial at PT Sarinah. Prior to this, she held the position of Director of Business Development & Retail from 2023 to 2024, and earlier served as Director of Business Development & Property starting August 20, 2021 to August 2023. She holds a Master of Business Administration from Swinburne University of Technology, Melbourne (2000), and a Bachelor's degree in Management Informatics from Gunadarma University, Jakarta (1997).
With extensive experience in the aviation and retail sectors, she has held several strategic roles prior to joining Sarinah. She served as Vice President of Digital Business & Ancillary Revenue at PT Garuda Indonesia (Persero) Tbk in 2021, and previously as Vice President of Marketing at both Garuda Indonesia (2020–2021) and Citilink Indonesia (2018–2020). Her career has been marked by a strong focus on innovation, digital transformation, and customer engagement strategies.
Guntar P.M Siahaan
Director of Finance and Risk Management
Guntar P.M Siahaan
Guntar P.M. Siahaan has served as Director of Finance and Risk Management at PT Sarinah since December 22, 2023. He earned both his Bachelor's degree in accounting (2005) and Master's degree in Management (2011) from Trisakti University, Jakarta. His strong academic background has been instrumental in shaping his expertise in financial governance, strategic planning, and risk management.
Prior to joining Sarinah, He held several key leadership positions within the state-owned enterprise ecosystem. He served as Senior Vice President of Financial Strategy and Control at PT Aviasi Pariwisata Indonesia (Persero) in 2023, and earlier as Vice President of Treasury & Financing from 2021 to 2023. From 2019 to 2021, he was Vice President of Parenting & Subsidiaries Performance at PT Angkasa Pura II (Persero), where he played a pivotal role in enhancing subsidiary performance and aligning financial strategies with broader corporate goals.
