Jakarta, 15 June 2025 — Six days ahead of the international electric car race Jakarta E-Prix 2025, part of the ABB FIA Formula E World Championship Season 11, Sarinah has been officially announced as the Title Partner for this prestigious event. The announcement was made during the launch event themed “From Heritage to Future” at Anjungan Sarinah, Thamrin, on Sunday (15/6).

PT Jakarta Propertindo (Perseroda), or Jakpro, as the event organizer, along with Formula E Operations (FEO), welcomed Sarinah's participation as Title Partner. This step represents not only strategic support but also a creative and interactive moment that opens broader space for the public, media, and Formula E fans to engage more closely with the championship, while celebrating the spirit of From Heritage to Future—a fusion of Indonesia’s cultural legacy and future-focused technological innovation.

The prestigious Jakarta E-Prix 2025 will feature 22 drivers from 11 teams representing 10 countries: the United Kingdom, Switzerland, France, Germany, the Netherlands, New Zealand, Brazil, Barbados, Portugal, and Belgium. The race is expected to reach millions of viewers worldwide—an important opportunity to promote Jakarta and Indonesia on the global stage. In this momentum, Sarinah also plays a role not only as a title partner but as a cultural ambassador preserving Indonesia’s heritage.

As a subsidiary of the state-owned tourism and aviation holding company PT Aviasi Pariwisata Indonesia (Persero) or InJourney, PT Sarinah (Persero) is Indonesia’s first modern retail brand and a historic icon of the capital city. Now, amid an era of transformation and globalization, Sarinah is taking a bold and visionary step by playing an active role in the Jakarta E-Prix 2025—a strategic collaboration that brings together two major missions: preserving cultural heritage and embracing a sustainable future.

As a cultural centre, Sarinah believes that the spirit of sport is also part of cultural identity. Therefore, its involvement in this event is a valuable opportunity to support sports tourism, including through various community-based and sustainability-driven initiatives. This is in line with the vision of Formula E as the world’s leading electric racing series, which upholds values of sustainability, technology, and the future of mobility.

Sarinah and Formula E share a strong commitment to environmentally friendly innovation, clean energy, and inclusive experiences. This partnership also serves as a tangible contribution to the celebration of Jakarta’s 498th Anniversary, while supporting the city’s ambition to become a Top 20 Global City—a modern, green, and sustainable metropolis.

Raisha Syarfuan, President Director of PT Sarinah (Persero), stated, “Sarinah is more than just a department store—it is a national legacy. More than a retail space, it serves as a living platform for cultural expression and economic empowerment. We see the Jakarta E-Prix as an extraordinary opportunity to expand that mission. As a cultural centre, we believe the spirit of sports is also part of the culture itself. This collaboration allows us to support sport tourism through various community-based and sustainability-driven initiatives. It aligns with the values we share with Formula E—clean energy, inclusive experiences, and a sustainable future.”

Iwan Takwin, President Director of PT Jakarta Propertindo (Perseroda) or Jakpro, added, “We welcome this historic collaboration as a significant step toward the success of the Jakarta E-Prix 2025. With Sarinah on board, the championship becomes more than just a prestigious race—it becomes a celebration that involves the broader public. I hope this partnership becomes a powerful moment to bring Indonesia’s technology, sustainability, and culture closer to the world.”

Gemma Roura, Strategic Event Planning Director of Formula E Operations (FEO) for Jakarta E-Prix, stated, “Formula E is not just about racing—it also carries a powerful set of values and vision, especially in spotlighting the identity and heritage of iconic cities across the world. With Sarinah joining the journey, we are confident we can communicate the ‘From Heritage to Future’ message more widely and creatively to the international market. The Jakarta E-Prix 2025 will not only be a sporting event—it will be a celebration of technology, culture, and the future Indonesia is shaping.”

Dewa 19 featuring All Stars, with a special formation of five vocalists—including Ahmad Dhani, Ari Lasso, Ello, and two international singers—will perform on the main stage of the Jakarta E-Prix 2025 on 21 June. The performance by this legendary Indonesian band will be one of the highlights of the main event, bringing a vibrant atmosphere and positive energy as a true embodiment of the synergy between sports, culture, and technology on a global sportainment stage.

The Jakarta E-Prix 2025 promises to be more than a race—it will be a global sportainment celebration, a showcase of clean technology, and a reflection of Jakarta’s identity as a city of the future. In addition to Sarinah’s role as Title Partner, this event is also a collaboration with Bank Artha Graha International, PT Electronic City Indonesia, and Gulavit.

Special-priced Grandstand and Festival tickets are still available for purchase offline at selected promotion points throughout the campaign period. To get your tickets, visit the official promotion points or go to: www.jakartaeprixofficial.com. Follow official updates on Instagram: @jakartaeprixofficial

See you at the circuit!