InJourney Pesta Rakyat is part of the grand Pesta Rakyat (People's Party) & the Indonesian Independence Carnival initiated by Danantara in collaboration with five major state-owned enterprises — Bank Rakyat Indonesia (BRI), InJourney, Bank Mandiri, Bank Negara Indonesia (BNI), and Bank Syariah Indonesia (BSI) — featuring five main stages across Monas, Sarinah, Bundaran HI, Dukuh Atas, and Sampoerna Strategic. More than 300,000 visitors filled the carnival route from morning until night, making this festival as one of the biggest celebrations of Indonesia's independence.

Along the carnival route, Danantara also showcased the Danantara Indonesia Carnival Float. The Float features a Golden Garuda Head symbolizing leadership, a Curved Blue Line representing the dynamic flow of energy, resources, and technology, while the Temple Ornament emphasizes a firm foundation in local wisdom. These elements collectively reflect Danantara Indonesia's commitment to strengthening nation’s competitiveness in strategic sectors, driving economic growth, and fostering national resilience across generations.

A Stage for Culture, Entertainment, and Culinary Delights in One Festival

Among the five stages, the InJourney Pesta Rakyat stage at Sarinah became cultural focal point, featuring a colossal performance by over 400 dancers. The line up included the Papuan War Dance, the Mangkunegaran Classical Dance, the Balinese Kecak Dance, to the Nusantara Children's Dance, bringing the beauty of Indonesian culture in the heart of the city.

President Director of PT Aviasi Pariwisata Indonesia (Persero), Maya Watono, stated, "This People's Party is not just a festival, but a concrete manifestation of our efforts to cultivate a spirit of patriotism and bring benefits that can be directly felt by the community. As a state-owned enterprise in the aviation and tourism sector, we have a responsibility to preserve Indonesian culture, be present in the community, and be an agent of development that protects the nation's heritage and makes a real contribution to the welfare of the community."

In addition to cultural performances, visitors also enjoyed the Festival Nasi Campur Nusantara, which served 20,000 portions of Indonesian dishes from 47 MSMEs fostered by the InJourney Group. This initiative was part of a wider participation of over 300 MSMEs along the celebration route, including in the 80 Culinary Festival with a menu priced at Rp80, as an attempt to drive the local economy.

The excitement continued with performances from renowned musicians including Endah Laras, RAN, Sang Mantan, and Element. As night fell, the Sarinah facade transformed into a spectacular stage through a video mapping show illustrating Indonesia's 80-year journey, combined with visual works by artist Rizal Hasan.

PT Sarinah President Director Raisha Syarfuan added, “As the host of the InJourney Pesta Rakyat stage at Sarinah, our goal is to create an experience that unites culture, creativity, and solidarity. This celebration is not just entertainment, but also an opportunity to promote the work of MSMEs, drive the local economy, and strengthen national pride. We believe that Sarinah continues to be a space where culture meets commerce, fostering an ecosystem that supports local products while delivering memorable experience for the community."

This event is not merely about entertainment, but also has a real social and economic impact. Through the InJourney Pesta Rakyat at Sarinah, culinary and craft MSMEs are given the opportunity to showcase their products and reach a broader market, in line with the spirit of empowering the local economy. The celebration reinforced Sarinah’s role as a cultural experience center and demonstrated the power of SOE collaboration in reviving culture, driving the creative economy, and strengthening community unity under the spirit of Indonesia Maju.

Through this celebration, SOE synergy came to life on one grand stage that not only celebrated Indonesia's independence, but also strengthened the role of the creative sector and MSMEs. The synergy of InJourney Group underscores to promoting culture, fostering economic inclusion, and strengthening the unity of the Indonesian people in the spirit of progress.