Singapore, 2 July 2026 – PT Sarinah (Persero) is participating in MASA Singapore 2026 (A Movement Across Time), a cultural movement that brings together Indonesian creative talents in Singapore through fashion, design, art, culinary experiences, music, and hospitality. Taking place from 2–5 July 2026 at Takashimaya Shopping Centre and Gardens by the Bay, MASA serves as a collaborative platform to introduce a new face of Indonesia through creative works, innovation, and immersive cultural experiences.

President Director of PT Sarinah (Persero), Ms. Raisha Syarfuan, stated that Sarinah's participation in MASA reflects the company's commitment to expanding international market access for Indonesian brands while strengthening Sarinah's position as one of the country's leading and continuously evolving creative economy hubs.

"Singapore is one of Sarinah's most strategic markets, serving as a regional hub that brings together diverse communities, creative industry players, and global consumers who appreciate quality, design, and the stories behind products. Through MASA Singapore 2026, we aim to introduce Indonesian local brands not only as competitive products, but also as representations of our culture, creativity, and craftsmanship. Every piece we bring carries the identity of Indonesia, and through Sarinah, we hope these stories will reach broader audiences across the international market," said Ms. Raisha.

At the event, Sarinah presents 43 curated Indonesian brands across eight product categories, including fashion designers, womenswear, menswear, heritage textiles, footwear, accessories, and home living. Each brand has been carefully selected through a curation process that prioritizes product quality, originality, and the ability to express Indonesian identity through a contemporary approach.

Sarinah's participation is guided by the theme, "Presenting a Curated Showcase of Indonesian Brands that Redefine Heritage through Contemporary Fashion, Craftsmanship, and Design." Through this showcase, Sarinah demonstrates that Indonesia's cultural heritage is not merely a legacy of the past, but also a source of innovation capable of creating economic value while responding to the evolving demands of the global market.

Under the overarching theme "A Sight into the Golden Indonesia Era," MASA Singapore 2026 features more than 80 Indonesian brands, creators, artists, and creative industry players in a multidisciplinary cultural movement. More than an exhibition, MASA connects creativity, commerce, and cultural exchange to present Indonesia as a nation with a dynamic and globally competitive creative ecosystem.

Sarinah's participation in MASA Singapore 2026 aligns with the company's ongoing transformation into Indonesia's Retail-Based Cultural Experience Centre, continuously fostering collaboration, expanding market access for Indonesian brands, and creating experiences that connect culture, creativity, and commerce. Through various initiatives both domestically and internationally, Sarinah remains committed to bringing Indonesia's finest creative works to wider global audiences and strengthening their appreciation on the international stage.