Jakarta, August 22, 2025 – PT Sarinah has officially became one of the sponsors for LaLaLa Festival 2025, an international music festival that will take place on August 22–24, 2025, at the Jakarta International Expo (JIExpo). This collaboration marks a strategic move for Sarinah to strengthen its position as a Cultural Experience Center while delivering relevant, inclusive, and relatable cultural experiences to the younger generation.
As part of a festival featuring world-class musicians and attracting thousands of visitors from diverse backgrounds, Sarinah goes beyond simply supporting the event by creating an immersive creative space through a special three-day booth. Visitors can enjoy a variety of exciting activities including decorative makeup and hairdos by Holy Moly, custom webbing patches by Paddy, hand massages by Juara, photobooth by Difoto.in, DJ Performance and Vinyl Shop by Atlas Record, and a magic spinwheel with fun prizes to enhance festival experience.
President Director of PT Sarinah, Raisha Syarfuan, stated that Sarinah's participation in this event was not merely a form of support but a tangible commitment to promoting Indonesian culture to a wider audience.
“This collaboration is not merely about supporting a music festival, it’s about creating an experience that goes beyond transactions. Through our presence at LaLaLa Festival, we aim to create a space where visitors can directly experience Indonesian creativity, from interactive activities and art installations to the best locally curated products by Sarinah.”
In addition to interactive activities, a curated selection of local brands showcased premium quality products, each with unique stories behind them. Among these brands are Atlas Records, Vindes, Sayap Kerbau, Paddy, Fuguku, Nona Srikaya, Bits and Bobs, Enom, Oline Workrobe, and Zaloukh. Their presence not only enriches the festival's nuances but also provides a platform for the local creative industry to showcase their work on a global stage.
Sarinah's participation in the LaLaLa Festival symbolizes the company's ongoing transformation in presenting a more modern and dynamic cultural experience. The festival provides Sarinah with an opportunity to bridge Indonesia's cultural heritage with global trends, connecting tradition with contemporary lifestyle.
Sarinah's presence at LaLaLa Festival 2025 invites visitors to celebrate creativity and discover the beauty of Indonesian artistry in an immersive festival atmosphere. Visit Sarinah’s booth located on the left side after walking straight towards Stage 3 (LGB-12A-B16), and enjoy a series of experiences that combine music, art, and local products in one vibrant space.
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