Jakarta, May 30, 2025 - BNI Java Jazz Festival 2025 is ready to be held on May 30-June 1 at JIExpo Kemayoran. This year, Sarinah is actively participating by showcasing Indonesia's cultural heritage. Through various culture-based initiatives, Sarinah enriches the experience of this international music festival. Sarinah as Indonesia's Stage of Works presents stunning cultural installations in two strategic locations: the main festival area at JIExpo Kemayoran and the lobby of Hotel Borobudur Jakarta, which is the resting place for musicians performing at Java Jazz. The installation showcased the richness of the archipelago's wastras such as tenun and batik in a contemporary visual concept, blending in with the creative atmosphere of the festival. Raisha Syarfuan, President Director of PT Sarinah, emphasized the vision behind this participation. “The Java Jazz Festival is not just a music event, it is a strategic moment to bring Indonesian culture to the global stage,” Raisha said. “At the Java Jazz Festival, Sarinah is the authentic and relevant face of Indonesia. We want to show that retail is not just a transaction, but also a space for cultural expression and creativity.” This cultural experience has even impressed international musicians. On Thursday, May 29, 2025, a number of world musicians took the time to visit Sarinah Thamrin, shopping for Indonesian souvenirs and crafts. This is a form of direct appreciation for local creative products that are increasingly recognized worldwide. Not only that, Sarinah is also one of the locations for Java Jazz on the Move (JJOTM), presenting performances by talented young musicians at the Sarinah Anjungan. In addition, Java Jazz Festival ticket holders also get special discounts at Sarinah Department Store as part of an integrated shopping experience with the festival. As part of the InJourney Group, Sarinah's participation in the Java Jazz Festival is part of a joint strategy to support the development of event tourism and expand Indonesia's appeal to the world. InJourney, as an SOE holding in the aviation and tourism sectors, plays an important role as an orchestrator for the development of Indonesia's creative industries and tourist destinations. Collaboration between entities within the group, including Sarinah, strengthens Indonesia's position as a vibrant and thriving cultural center. By combining art, music, craft, and wastra, Sarinah invites the public to celebrate the nation's rich culture in the midst of a global atmosphere. “Sarinah's participation in the Java Jazz Festival is a tangible form of our commitment in promoting local creative products and expanding their exposure at the international level. This is in line with our goal to make Sarinah the main platform for Indonesian MSMEs and creative economy players to be increasingly recognized and in demand by the world,” Raisha concluded.