“Sarinah Festiloka is a platform to celebrate Indonesia’s independence and a space for collaboration to empower local brands and strengthen the creative industry. We want people to not only celebrate, but also to experience and take pride in Indonesia's cultural heritage. This is Sarinah's real contribution to fostering a spirit of nationalism while supporting the creative economy,” said Raisha Syarfuan, President Director of PT Sarinah.

This festival features seven main art installations that provide a multisensory experience, alongside a Nusantara culinary festival, a trunk show from 10 curated local brands, art performances, and a stage for young musicians. Each installation is designed to engage visitors in exploring the beauty and richness of Nusantara culture, making the overall Sarinah Festiloka experience even more vibrant and memorable.

The highlight of the celebration will take place on August 17, 2025, through the InJourney Pesta Rakyat “Gemilang Nusantara, Legacy Kita Bersama”. This event is a collaboration between Sarinah, InJourney Holding, InJourney Aviation Services (IAS), and InJourney Airports. It will showcase a cultural carnival and colossal dances, ranging from the Papuan War Dance, classical dances from Mangkunegaran, Kecak Dance, to various Nusantara Children's Dances. The excitement continues with the Festival Nasi Campur Nusantara, snacks from 47 MSME tenants, and live entertainment featuring Endah Laras, RAN, Sang Mantan, and Element.

“We hope the public will enjoy Sarinah Festiloka. This festival reflects Sarinah’s commitment as a member of the state-owned holding company InJourney, as well as our support for the creative economy through the arts, culture, and culinary heritage of Nusantara that we proudly present at Sarinah Thamrin,” added Raisha.