Jakarta, 17 March 2025 - Welcoming the holy month of Ramadan and Lebaran 2025, Sarinah presents Hikmah Ramadan 2025, a series of special programs designed to have a direct impact on the community, especially local MSME players. With various interesting events and exclusive promos, this program aims to strengthen the competitiveness of local products, increase income, and encourage a community-based business ecosystem.  

As part of the Aviation and Tourism BUMN Holding, PT Aviasi Pariwisata Indonesia (Persero) or InJourney, Sarinah also collaborates with various strategic partners to strengthen the supply chain of local products and increase the visibility of MSMEs on various platforms with a series of promo and activation programs to welcome Ramadan and Eid.  

This is in line with InJourney's commitment to continue optimizing services for the community and preparing its subsidiaries in preparing for the excitement at this momentum. “Welcoming the Eid holiday, we are committed to providing the best service for the community starting from the airport, aviation services, to tourist destinations managed by InJourney Group. So hopefully we can continue to provide a memorable experience during the homecoming trip,” said InJourney's HR and Digital Director, Herdy Harman.  

In this year's Lebaran homecoming season, it is estimated that the total passenger movement at 37 airports managed by InJourney Airports will reach 10.8 million passengers with a growth of 9.3% compared to 2024. Meanwhile, aircraft movements are estimated to reach 81,401 with a growth of 5.10% compared to 2024.  

In capturing the tourist movement traffic, tourist destinations under InJourney Group held a number of interesting events, especially at Sarinah, which held various programs such as bazaars and discounts. It is hoped that the programs provided can stimulate people's purchasing power which in turn can increase national economic growth.  

By 2024, modern retail sales in Indonesia will increase by 30% compared to the previous period. This year, Sarinah has prepared a special strategy to accommodate customer needs, including providing discounts of up to 50%, the Sarinah Club loyalty program, and a Ramadan bazaar featuring selected local brands.

President Director of PT Sarinah, Fetty Kwartati, said that Sarinah is optimistic that it can increase the number of visitors by 15% compared to the previous year. “We want to make Sarinah the main platform for MSMEs to introduce their products to more consumers. Through Hikmah Ramadan 2025, more than 1,000 MSMEs participate in various activities such as bazaars, pop-up stores, and brand activation, spread across all Sarinah stores, not just in Thamrin. We hope that this program can increase revenue for Sarinah and MSMEs, as well as provide a more memorable shopping experience for the community,” said Fetty. 

The Hikmah Ramadan 2025 series includes various interesting activities such as Hampers Party, Ramadan Talk with Sarinah Designer, Beauty Class, and a music concert at Anjungan Sarinah featuring more than 10 musicians. In addition, Sarinah is also expanding its expansion by opening several retail stores outside the main location, in order to reach more customers and provide more space for MSMEs to grow. 

To further enhance visitor convenience during Ramadan, Sarinah has also opened a new prayer room in the basement of Sarinah Thamrin with an area of 412m2, providing more convenient worship facilities for customers who shop.

Adjusting to the Eid moment, Sarinah Thamrin will implement special operating hours. On Takbiran night, Sarinah will be open from 09.30 to 19.00 WIB. Meanwhile, on the first day of Lebaran on March 31, 2025, operations start at 12.00 to 22.00 WIB to provide more flexibility for customers after undergoing worship and hospitality activities. Starting on the second day of Lebaran, Sarinah Thamrin's operating hours will return to normal, which is 10:00 am to 10:00 pm. 

With various attractive programs and promotions, Hikmah Ramadan 2025 at Sarinah is expected to be a special moment for the community to shop and enjoy togetherness in the holy month of Ramadan. Sarinah invites all customers to experience a different and meaningful shopping experience during Ramadan and Eid this year.