Sarinah: The Stage for Indonesian Excellences
Welcome to the Transformed Sarinah.
Now celebrating 63 years since its establishment in 1962, Sarinah has refined its journey and presence into a more modern, contemporary, and cross-generational destination.
Sarinah’s journey through the decades has been dynamic and filled with challenges. Yet, Sarinah has not only survived but revived—fulfilling the founding vision of President Soekarno to become a platform for showcasing Indonesia’s finest local products.
Since its reopening after renovation in March 2022, and its official inauguration by President Joko Widodo on July 14, 2022, Sarinah has welcomed over five million visitors. It marks an impressive beginning to a new era of transformation. The distinctly Indonesian shopping experience offers a wide range of products from culinary delights, fashion, beauty, wellness, household needs, supermarket goods, jewelry, crafts, souvenirs, and gifts, to many more standout brands and creations by MSMEs, women entrepreneurs, artists, and creative economy players.
Today, Sarinah is rich with green open spaces, ideal for shopping and spending quality time with family, friends, relatives, or even business partners while enjoying the metropolitan atmosphere and twilight views of the city. The most popular open-air attractions are Anjungan Sarinah and the Skydeck, both revitalized spaces that also preserve cultural heritage artifacts such as the historic Relief Wall, Indonesia’s first escalator, and the Reflecting Pool.
Carrying the slogan “The Stage for Indonesian Excellences,” Sarinah brings together an ecosystem of retail, tourism, trade (including exports), arts, culture, and the creative economy. It is here that you will discover and experience a uniquely Indonesian shopping ambiance set within a heritage environment, appealing to all generations.
Let’s support and prioritize locally made products. Come and enjoy Sarinah’s diverse spaces: a space for shopping, a space for culture, a space for creativity, a space for lifestyle, and a digital space, all in one iconic destination.
President Director
PT SARINAH
Board of Directors
Raisha Syarfuan
President Director
Raisha Syarfuan has served as President Director (CEO) of PT Sarinah since May 14, 2025, leading a bold vision to elevate Indonesian retail. She holds a Bachelor of Business Administration from Parsons School of Design, New York, with a major in Design, Business Management, and Luxury Business, including academic exposure in Paris.
She previously held the position of Director and Senior Consultant at PT Indo Siber Telematika (2021–2025), and served as Senior Manager of Corporate Marketing at PT Swisstime Perkasa International (2014–2018), managing partnerships with premium brands such as Rolex and Chanel. At Bank Mandiri (2010–2014), she led the rebranding of the Platinum Card and expanded premium banking services across Indonesia and the ASEAN region.
Citra Pandansari
Director of Operations
Citra Pandansari
Citra Pandansari has served as Director of Operations at PT Sarinah since May 14, 2025. She holds a Bachelor’s degree in Business/Managerial Economics from Trisakti University, Jakarta.
Prior to joining Sarinah, she served as General Manager at PT Anggie Rassly Andalan (Bare Beauty Aesthetic & Anggie Rassly Beauty Studio) from 2023 to 2025, where she led business operations and strategic growth. She also held leadership roles at PT ERHA Medicals as Head of Offline Retail (2019–2023) and Head of General Trade (2020–2021), focusing on retail innovation and market expansion. Her extensive experience in retail management and operational strategy positions her to deliver operational excellence at Sarinah.
Guntar P.M. Siahaan
Director of Finance and Risk Management
Guntar P.M. Siahaan
Guntar P.M. Siahaan has served as the Director of Finance and Risk Management at PT Sarinah since December 22, 2023. He earned his Bachelor's degree in Accounting (2005) and Master's degree in Management (2011) from Trisakti University, Jakarta. This academic background serves as a strong foundation for his expertise in financial governance, strategic planning, and risk management.
Since assuming his role at Sarinah, he has focused on strengthening the company's financial structure and risk management to support its transformation into a Cultural Experience Center. His commitment and leadership have earned him the Infobank Award as one of the Top 200 Future Leaders 2025, as well as the Best Chief Financial Officer 2026 for Ensuring Financial Sustainability in the Retail and Trading Category at the Indonesia Best CFO Awards 2026.
Prior to joining Sarinah, he held several leadership positions within State-Owned Enterprises (SOEs), including Senior Vice President of Financial Strategy and Control at PT Aviasi Pariwisata Indonesia (Persero) in 2023, and Vice President of Treasury & Financing (2021–2023). During the 2019–2021 period, he was also entrusted with the role of Vice President of Parenting & Subsidiaries Performance at PT Angkasa Pura II (Persero).
