PT Sarinah (Persero) was established on August 17, 1962 as the cornerstone of Indonesia’s modern retail business.
As a State-Owned Enterprise (SOE), Sarinah was the brainchild of the country’s Founding
This far-reaching mission was manifested through the construction of Sarinah Building on Jl. M. H. Thamrin, Jakarta. The inauguration of Sarinah Building on August 15, 1966 also marked its existence as the first department store in Indonesia.
In carrying out President Soekarno’s mandate that Sarinah must become the center of trade and promotion
Responding to the ever-changing consumers’ needs, Sarinah has expanded its business by establishing a number of subsidiaries in more than five decades of its existence. Positioning itself as a partner, Sarinah has reached out to local craftsmen in remote areas, cooperatives in various villages and cities, and well-known fashion designers in the capital. In addition, Sarinah’s trading activities have included exports and imports of various commodities and furniture. These products also decorate the storefronts of several Sarinah outlets in Jakarta, Semarang and Malang.
Sarinah was established on August 17, 1962 under the name PT Department Store Indonesia and officially operated on August 15, 1966. PT Department Store Indonesia was later known as Sarinah, a name given by President Soekarno as a tribute for a very influential figure in his life.
Sarinah’s commitment to the mission of supporting and encouraging Indonesia’s economic development is apparent in its various efforts to promote local handicrafts such as batik. On April 10, 1979, Sarinah officially changed its name to PT Sarinah (Persero).
Acquiring a substantial amount of funds, Sarinah expanded its business by opening a branch in Semarang, Central Java. This effort was also accompanied by the launch of several new programs to further promote MSMEs products to customers. These are parts of Sarinah’s effort to strengthen its existence in Indonesia.
Sarinah renovated its first building on Jl. M.H. Thamrin, Jakarta, as a part of the effort to attract new tenants, which in turn will further strengthen Sarinah’s reputation as a leading department store in Indonesia.
Keeping up with the times, Sarinah continues to make efforts to achieve its vision and mission. In 2019, besides developing its retail business, Sarinah also spreads its wings in the trading business by exporting Sarinah Home products to several countries and importing several commodities. In the future, Sarinah will transform its business coverage.