Company Profile

Starting a Modern Indonesian Retail Business

Founded in 1962, PT Sarinah (Persero) is a State-Owned Enterprise (SOE) engaged in the retail and trade sector. Sarinah has played an important role as a channel for the nation’s creative industry players to display their best works and products to the public.

Embracing "The Window of Indonesia" as its slogan, Sarinah opens up access for national and global communities who want to explore the dynamic and diversity of the national creative industry. Sarinah is later known as a mandatory shopping destination for local products lovers, foreign tourists, and international buyers.

In its five decades of existence, Sarinah’s business scope has become increasingly diverse, ranging from distribution, property, hospitality, export-import, foreign exchange to F&B.

Sarinah’s journey, however, doesn’t stop here. Going forward, the company will continue to develop various strategic plans to encourage the growth of domestic creative industries at the national and global level.

Company Vision
To Become a Business Ecosystem for Indonesian Creative Industry that Focuses on Customers.

Company Mission

  • To optimise business ecosystem in the industry of retail, trading, property and other with the support of competent Human Resources and the integration of integrated technology.
  • To improve the trade of Indonesian products to support national economy.
  • To establish a trading house for MSMEs in Indonesia.
  • Partnership Synergy with MSMEs.
  • To improve the company’s profitability by implementing Good Corporate Governance (GCG) values.