Approaching Industrial Revolution 4.0, changes are everywhere, including in interactions between businesses and customers. Sarinah as a modern retail pioneer in Indonesia continues to push through and grow in the midst of disruptions. The growth is signified by the effort of the Company to be the leading ecosystem for the Indonesian creative industry with the motto: The Window of Indonesia. This motto is manifested in Sarinah’s 5-year Reformation Program, which focuses on services and product improvement.
On the service side, Sarinah develops and strengthens its omnichannel facility to improve shopping access, through sarinahonline.co.id and Sarinah Online mobile apps for better shopping experience for the customers. Sarinah also utilizes social media through @sarinahindonesia for better interaction with the customers.
On the other hand, with the spirit of collaboration, Sarinah partners up with a number of marketplaces to strengthen its position as the modern retailer offering Indonesian products. At the same time, Sarinah is developing its Sarinah Online mobile apps to improve customer services.
Offline, Sarinah rejuvenated its stores, including renovating the façade and interior of the Sarinah building at Jl. M.H. Thamrin, Central Jakarta. Featuring many facilities, including a co-working area for communities, the Sarinah Thamrin building is expected to once again be the customers’ shopping destination of choice.
Despite the invasion of online retail, Sarinah is confident that offline retail will still be the number one destination for customers in leading their modern lifestyle. Incorporating technology into its operations, Sarinah is planning to establish an Augmented Reality (AR) store, both in the country and abroad. This plan is a part of the effort to increase sales of national products across the world.
In terms of product quality, Sarinah actively organizes training and seminars for Sarinah’s small and medium enterprise partners for continuous innovation of quality products, both from domestic commodities and the crafts of the highly skilled artisans across the country.
Aside from these efforts, Sarinah recognizes the vital role that its human resources play in the Company’s development. Sarinah always encourages all individuals within it to continuously develop their competencies through training. Therefore, the capacity of the Company’s human resources can always evolve along with the changing times.
Sarinah strives to provide the best customer experience as the modern retailer offering quality products from Indonesian talents today and forever. This is a part of the effort to ensure that customers continue to see Sarinah as The Window of Indonesia so that the Company can continue to grow in the global retail industry.
President Director
Date and Place of Birth
Jakarta, December 4, 1962
Education
Academy of Computer Knowledge, Jakarta
State High School 1 Budi Oetomo, Jakarta
Work Experience
2020 – now : President Commissioner of PT Sarinah (Persero)
2020 – now : Special Staff of the Minister of Religion
2019 – now : KONI Expert Staff
2012 – now : Founder & Chairman of Triss Living Real Estate
2007 – now : Design Consultant PT Adimas Puspita Serasi
Diana Irina Jusuf
Date and Place of Birth
Bandung, April 17, 1956
Education
Citibank, NA Asia Pacific - Executive Development Program
Receptionist Centre, Sydney, Australia
Tarakanita Secretarial College, Jakarta, Indonesia
Work Experience
2018 – now : Ashoka Fellow
2008 – now : Founder of Social Enterprise TORAJA MELO
2004 – 2008 : Secretary-General of the National Commission on Violence Against Women
1989 – 1998 : Banking Training Consultant
1979 – 1988 : Assistant Vice President, Citibank, NA
Riyanto Prabowo
Date and Place of Birth
Kebumen, May 13, 1971
Education
Masters of Law, University of Indonesia
Bachelor of Law, Diponegoro University
Work Experience
2019 – Now: Head of Legal Services Division BUMN II
2018 – 2019: Head of Legal Services Division BUMN II
Leonard Theosabrata
Date and Place of Birth
Jakarta, July 26, 1977
Education
Diploma Graphic Design - Art Institute of Houston, USA
Bachelor of Science Product Design - Art Center College of Design, Pasadena, USA
Work Experience
Jakarta Creative Hub @jakartacreativehub - Consultant/Conceptor Creative Space
Sukkhacitta @sukkhacitta - Partner - Social Enterprise
Indoestri Makerspace @indoestri - Founder - Education Platform
Education
MBA from California State University, USA
Professional Degree in International Business UCLA, USA
Work Experience
Head of Sustainability, Corporate Secretary & Treasury PT Mitra Adiperkasa Tbk
Director & Corporate Secretary, PT Map Boga Adiperkasa Tbk
Hedy Djaja Ria
Education
Work Experience
Selfie Dewiyanti
Date and Place of Birth
Jakarta, July 28, 1974
Education
Masters in Business Administration - Swinburne University of Technology, Swinburne – Melbourne, Australia
Bachelor of Management Informatic, Technology - University of Gunadarma – Jakarta, Indonesia
Work Experience
2021 : Director of Bussiness Development & Properti at PT Sarinah (Persero)
2014 - 2021 - PT. Garuda Indonesia (Persero) Tbk
2012 - 2014 - PT XL Axiata Tbk
Guntar P.M Siahaan
Date and Place of Birth
November 15, 1979
Education
Duquesne University, Business Administration in Accounting and Finance
Work Experience
2024 - Now Director of Finance and Risk Management PT SARINAH
2023 - Director of Finance, Risk Management and Human Capital PT SARINAH
2023 - Senior Vice President of Financial Strategy and Control PT Aviasi Wisata Indonesia (Persero)
2021 - 2023 VP of Treasury & Financing PT Aviasi Wisata Indonesia (Persero)
2019 - 2021 VP of Parenting & Subsidiaries Performance PT Angkasa Pura II (Persero)
2017 - 2019 Financial Strategy Manager PT Angkasa Pura II (Persero)
2014 - 2017 Financial Administration Manager