Board of Commissioners & Board of Directors

President Director Message
Sarinah: The Window of Indonesia

Approaching Industrial Revolution 4.0, changes are everywhere, including in interactions between businesses and customers. Sarinah as a modern retail pioneer in Indonesia  continues to push through and grow in the midst of disruptions. The growth is signified by the effort of the Company to be the leading ecosystem for Indonesian creative industry with the motto: The Window of Indonesia. This motto is manifested in Sarinah’s 5-year Reformation Program, which focuses on services and products improvement.

On the service side, Sarinah develops and strengthens its omnichannel facility to improve shopping access, through sarinahonline.co.id and Sarinah Online mobile apps for better shopping experience for the customers. Sarinah also utilizes social media through @sarinahindonesia for better interaction with the customers.

On the other hand, with the spirit of collaboration, Sarinah partners up with a number of marketplaces to strengthen its position as the modern retailer offering Indonesian products. At the same time, Sarinah is developing its Sarinah Online mobile apps to improve customer services.

Offline, Sarinah rejuvenated its stores, including renovating the façade and interior of the Sarinah building at Jl. M.H. Thamrin, Central Jakarta. Featuring many facilities, including a co-working area for communities, the Sarinah Thamrin building is expected to once again be the customers’ shopping destination of choice.

Despite the invasion of online retail, Sarinah is confident that offline retail will still be the number one destination for customers in leading their modern lifestyle. Incorporating technology into its operations, Sarinah is planning to establish an Augmented Reality (AR) store, both in the country and abroad. This plan is a part of the effort to increase sales of national products across the world.

In terms of product quality, Sarinah actively organizes trainings and seminars for Sarinah’s small and medium enterprise partners for continuous innovation of quality products, both from domestic commodities and the crafts of the highly skilled artisans across the country.

Aside from these efforts, Sarinah recognizes the vital role that its human resources play in the Company’s development. Sarinah always encourages all individuals within it to continuously develop their competencies through trainings. Therefore, the capacity of the Company’s human resources can always evolve along with the changing times.

Sarinah strives to provide the best costumer experience as the modern retailer offering quality products from Indonesian talents today and forever. This is a part of the effort to ensure that customers continue to see Sarinah as The Window of Indonesia so that the Company can continue to grow in the global retail industry.

Gusti Ngurah Putu Sugiarta Yasa, SE, MM
President Director




Board of Commissioners
Trisni Pupitaningtyas
President Commissioner

Date and Place of Birth
Jakarta, December 4, 1962 

Academy of Computer Knowledge, Jakarta

Work Experience
Special Staff of the Minister of Religion 
Expert Staff of Koni 
Board of Trustees

Diana Irina Jusuf
Independent Commissioner
Riyanto Prabowo
Leonard Theosabrata
Board of Directors
Gusti Ngurah Putu Sugiarta Yasa
President Director

Date and Place of Birth
Denpasar, May 6, 1964

MM-UGM Financial Management
Bachelor’s Degree – POS/UT Management/Economy
DIKTIPOS/Diploma on Post Expert

Work Experience
January 2017 – Now: President Director of PT Sarinah (Persero)
August 2016 – January 2017: Director of HR & General Affairs of PT Pos Indonesia (Persero)
August 2014 – August 2016: Director of Retail & Property of PT Pos Indonesia (Persero)

Fetty Kwartati
Director of Retail
Indyruwani Asikin Natanegara
Director of Trading
Lies Permana Lestari
Director of Business Development
Hot Rudolf Marihot
Director of Finance and Administration