Sanur, October 2025 - In commemoration of National Batik Day 2025, Sarinah collaborated with InJourney Hospitality to host Srikandi By The Sea, an exclusive trunk show celebrating the strength and elegance of Indonesian women in harmony with the beauty of batik and Bali’s coastal nature.

This celebration is interpreted as a form of appreciation for the rich cultural heritage of batik, which has become the identity and pride of the Indonesian people. In addition to being a symbol of National Batik Day, this event also serves as a creative platform for local designers to showcase innovative works that represent the art and noble values of Indonesian batik.

Located in the Tirtasada Lobby, The Meru Sanur and Bali Beach Hotel The Heritage Collection, a five-star hotel with a tropical luxury resort concept and historical value for Indonesia's hospitality vision which is located in the Sanur Special Economic Zone (KEK), Srikandi By The Sea presents the works of two Indonesian fashion labels with different characteristics that complement each other. Professional models showcased the collection along the lobby corridor, adorned with local Balinese sculptures and natural waterfalls, creating a warm and elegant atmosphere that reflects Indonesia's signature hospitality. The architectural design of The Meru Sanur and Bali Beach Hotel The Heritage Collection itself presents a harmonious blend of history and modernity. Amidst the grandeur of the space and artistic landscape, The Meru Sanur and Bali Beach Hotel are witnesses to a cultural collaboration that enriches the celebration of National Batik Day through Srikandi By The Sea.

Debby Fauziyanto's Debz collection features hand-drawn and stamped batik from Yogyakarta and Surakarta, presented with a modern design touch. Inspired by the desire to bring batik to the international stage, Debz presents a new interpretation of the elegance and classiness of traditional fabrics.

Meanwhile, Uluwatu, a Bali-based brand established in 1978, showcases a collection of lace and embroidery that is produced sustainably. With the philosophy “Rooted in Heritage, Crafted with Passion,” Uluwatu presents beautiful clothing inspired by craftsmanship and cultural values that are consistently upheld.

The presence of Bara Silver and Long Story Short enriches the look with accessories that complement the entire Srikandi By The Sea collection. Bara Silver, with its distinctive silver expertise, presents elegant jewelry that reflects the charm of the sea and the light of Bali.

Other than that, Long Story Short offers a variety of leather bags and accessories that emphasize a minimalist and functional style, in harmony with the modern spirit of Indonesian women.

"Srikandi By The Sea is a form of appreciation for the role of Indonesian women in the creative world. Furthermore, we want to show that the beauty of Indonesian textiles and fashion can be harmoniously integrated into modern lifestyles without losing their cultural significance through this event,“ said Raisha Syarfuan, President Director of PT Sarinah. ”This collaboration also serves to become a tangible manifestation of Sarinah's commitment to encouraging creativity and strengthening the position of local designers on the national and global stage."

In line with that, Christine Hutabarat, President Director of InJourney Hospitality, stated, “The 2025 National Batik Day celebration is a concrete manifestation of InJourney Group's commitment to supporting tourism and promoting Indonesia's cultural heritage to the world. Srikandi By The Sea is a platform that showcases the beauty of batik, which becomes an integral part of Indonesian tourism.”

“The Meru Sanur and Bali Beach Hotel The Heritage Collection, as one of the hotels managed by InJourney Hospitality, is committed to continuing to support the preservation of local wisdom and promoting Indonesian culture to the global stage. Through culture-based tourism, we want to provide an experience that not only showcases beauty, but also fosters pride and meaning for the nation,” added Christine.

Ed Brea, General Manager of The Meru Sanur and Bali Beach Hotel The Heritage Collection added, “Once again, we are very proud to be part of this festival. In line with our mission to uphold authenticity and cultural preservation, this collaboration becomes a tangible manifestation of our commitment to preserving Indonesia's rich heritage through art and craftsmanship while introducing it to our guests, particularly through the beauty of Batik fabrics.”

Inspired by the figure of Srikandi, who symbolizes courage and wisdom, this festival becomes a symbol of the journey of Indonesian women who balance gentleness and strength, tradition and modernity. In a warm atmosphere, each step on the runway presents a visual narrative of women who are confident, cultured, and empowered.

Through Srikandi By The Sea, Sarinah and InJourney Hospitality demonstrate their commitment to strengthening the national creative ecosystem and providing experiences that connect cultural heritage with modern lifestyles in Indonesia's leading destinations during the special festival of National Batik Day.