The President Director of PT Sarinah, Raisha Syarfuan, stated that Sarinah’s presence in Davos is part of the company’s measured and strategic steps in entering a phase of export strengthening that begins in 2026.

“Sarinah’s participation in the Indonesia Pavilion at the World Economic Forum 2026 in Davos reflects our strategy to bring Indonesian local products into the global market with a targeted and focused approach. The year 2026 marks a momentum for strengthening Sarinah’s export initiatives, where we ensure that the products showcased not only represent Indonesia’s rich cultural heritage, but also embody products that are ready to compete and relevant to the needs of international buyers,” said Raisha.

At the global economic forum, Sarinah showcased more than 30 curated local brands at the Indonesia Pavilion, presented through an approach tailored to the tastes, expectations, and standards of the international market. The curation was carried out strategically by taking into account global trends, buyer preferences, and long-term commercialization potential.

All products showcased are export-ready, in terms of material quality, design, production consistency, and compliance with global market standards. Sarinah’s curation process is grounded in a deep understanding of the needs and behaviors of international buyers, ensuring that the products presented are not only strong in cultural narrative, but also competitive from a business perspective.

The product portfolio presented spans various categories relevant to the global market, ranging from premium wastra including batik, ulos, and tenun to home décor and accessories with strong cultural value. In addition, Sarinah also showcased curated food and beverage (F&B) products that represent the richness of Indonesian flavors and identity, with quality standards adapted to meet international market requirements.

Sarinah’s participation in the Indonesia Pavilion is in line with national efforts to strengthen Indonesia’s economic diplomacy, expand access to global markets, and encourage Indonesian creative products to enter a sustainable international trade ecosystem.

Going forward, Sarinah will continue to strengthen its role as a curator, aggregator, and export accelerator for selected local brands through a market driven approach, ensuring that Indonesian products are present in a relevant, value added, and competitive manner on the global stage.